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Publication list Freidok plus for 2014 - 2023

General information

Maximilian Lude

Research papers


    Scientific articles with peer-review
  • Prügl, Reinhard/ Lude, Maximilian: Experimental studies in family business research. In: Journal of Family Business Strategy, 2021 (12, 1): 100361 https://doi.org/10.1016/j.jfbs.2020.100361
  • Rauschendorfer, Natalie/ Prügl, Reinhard/ Lude, Maximilian: "Love is in the air. Consumers' perception of products from firms signaling their family nature". In: Psychology & Marketing, 2021 (39, 1): 239-249 https://doi.org/10.1002/mar.21592
  • Prügl, Reinhard/ Lude, Maximilian: Risky Decisions and the Family Firm Bias: An Experimental Study based on Prospect Theory. In: Entrepreneurship Theory & Practice, 2019 (43, 2): 386 - 408 https://doi.org/10.1177/1042258718796078
  • Lude, Maximilian/ Prügl, Reinhard: Why the family business brand matters: Brand authenticity and the family firm trust inference. In: ELSEVIER | Journal of Business Research, 2018 (2018, 89): 121 - 134 https://doi.org/10.1016/j.jbusres.2018.03.040
  • Beck, Susanne/ Lude, Maximilian/ Prügl, Reinhard: WHEN THE IMAGE GETS WRINKLES – THE PERCEIVED INNOVATION ABILITY OF FAMILY FIRMS. In: Innovation and Product Development Management Conference Proceedings, 2016 🔗
  • Lude, Maximilian/ Hauck, Jana/ Prügl, Reinhard et al.: Co-Creation Revisited - When Co-Creation Jeopardizes Companies' Perceived Innovation Ability. In: Innovation and Product Development Management Conference Proceedings, 2016 🔗

    • Scientific articles
  • Lude, Maximilian/ Koners, Ursula/ Bartling, Sebastian et al.: Er gehört zu mir, wie mein Name an der Tür. In: FuS | Zeitschrift für Familienunternehmen und Strategie, 2018 (2018, 3): 98 - 101 🔗
  • Jordan, Gabriel/ Lude, Maximilian/ Prügl, Reinhard: Weißt du wieviel Sternlein stehen?" Was Sterne und Bewertungen bewirken können - Einblicke in die Gesetzte des digitalen Ökosystems "Appstore. In: Marke 41 - Das Marketingjournal, 2017 (2017, 4): 30-36 🔗
  • Lude, Maximilian: Appell zu einem mutigeren Markenauftritt von Familienunternehmen – Der Einfluss der Markengovernance auf die Markenwahrnehmung. In: zupFIF, 2015 (5, 1): 27 - 34 🔗

    • Parts of a book
  • Bechthold, Laura/ Lude, Maximilian/ Prügl, Reinhard: Crisis Favors the Prepared Firm : How Organizational Ambidexterity Relates to Perceptions of Organizational Resilience. In: A. Zehrer, G. Glowka, K. Schwaiger, & V. Ranacher-Lackner (Hrsg): Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry. IGI Global, , 2021: 178-205. https://doi.org/10.4018/978-1-7998-7352-5.ch008
  • Botero, Isabel C./ Spitzley, Dinah/ Lude, Maximilian et al.: Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies. In: Clay Dibrell und Esra Memili (Hrsg): The Palgrave Handbook of Heterogeneity among Family Firms. palgrave macmillan, USA, 2019: 909 - 932. https://doi.org/10.1007/978-3-319-77676-7_33

    • Conference speech / publication with peer review
  • Rauschendorfer, Natalie/ Prügl, Reinhard/ Lude, Maximilian: Tough on the outside, soft on the inside: the perception of signaling the family firm status in a consulting context.. 2020. 🔗
  • Lude, Maximilian/ Rauschendorfer, Natalie/ Prügl, Reinhard et al.: Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis. 2019. 🔗
  • Lude, Maximilian/ Spitzley, Dinah/ Prügl, Reinhard et al.: The Backfiring Effect of Trust Advantages. How Family Firms Outlive Brand Crisis?. 2019. 🔗
  • Rauschendorfer, Natalie/ Lude, Maximilian/ Prügl, Reinhard et al.: Where Is the Love? How and Why A Family Firm Background Affects Consumer’s Love Perception. 2019. 🔗
  • Rauschendorfer, Natalie/ Prügl, Reinhard/ Lude, Maximilian: ALL WE NEED IS LOVE. DO WE? How and why a Family Firm Background Affects Consumer’s Perception. 2019. 🔗
  • Spitzley, Dinah/ Lude, Maximilian/ Prügl, Reinhard et al.: Dynamics of Emotional Ownership and Career Choice of Next Generation Members. 2019. 🔗
  • Beck, Susanne/ Lude, Maximilian/ Prügl, Reinhard: Perceived innovation ability of family firms: An experimental study. 2017. 🔗
  • Lude, Maximilian: INTERNAL EMPLOYER BRANDING IN FAMILY FIRMS – THE ADHESIVE ROLE OF THE FAMILY NATURE OF THE FIRM. 2017. 🔗
  • Lude, Maximilian: Reputional Damage or rapid rehabilitation? How family firms outlive crisis. 2017. 🔗
  • Lude, Maximilian/ Prügl, Reinhard: Investors and family firm bias: An experimental study based on prospect theory. 2017. 🔗
  • Porth, Robin/ Lude, Maximilian/ Prügl, Reinhard: HOW BRAND BIOGRAPHIES AFFECT CONSUMERS’ PERCEPTION OF BRAND AUTHENTICITY AND BRAND TRUST IN THE CONTEXT OF FAMILY FIRMS. 2017. 🔗
  • Spitzley, Dinah/ Lude, Maximilian/ Prügl, Reinhard: HOW, WHEN AND WHY THE FAMILY NATURE OF A FIRM AFFECTS MAJOR STAKEHOLDERS: EXPLORING THE “FAMILY BRAND” IN THE B2B CONTEXT. 2017. 🔗
  • Beck, Susanne/ Lude, Maximilian/ Prügl, Reinhard: Discovering the ‘since effect’ – how communicating the company age affects consumers’ brand perception. 2016. 🔗
  • Lude, Maximilian/ Hauck, Jana/ Prügl, Reinhard et al.: Co-Creation Revisited When Co-Creation jeopardizes companies’ perceived innovation ability. 2016. 🔗
  • Lude, Maximilian/ Prügl, Reinhard: Effects of Communicating The Family Firm Status on Brand Perception: Insights from an Experimental Study. 2016. 🔗

    • Conference speech / publication
  • Lude, Maximilian (2018): „Familiengeführt seit 1763“ – Ein natürliches Anziehungsmerkmal für Mitarbeiter?. 🔗
  • Lude, Maximilian (2018): Employer Branding für Familienunternehmen - Vorfreude oder Angst auf eine (un)bestimmte Zukunft?. 🔗
  • Lude, Maximilian (2017): The innovation environment of family firms. A journey through future trends, business models, family firms and company cultures. 🔗
  • Lude, Maximilian (2017): Familiengeführt seit 1763" - Ein natürliches Differenzierungspotential?. 🔗
  • Lude, Maximilian (2017): Markenbindung Familienunternehmen - Die Bindungskraft von Familienunternehmen. 🔗
  • Lude, Maximilian (2016): Das ‚natürliche‘ Differenzierungspotential von Familienunternehmen. 🔗
  • Lude, Maximilian (2016): Markenbildung Familienunternehmen. 🔗
  • Lude, Maximilian (2016): Markenbildung Familienunternehmen im Kontext der Arbeitgebermarke (Employer Brand). 🔗
  • Lude, Maximilian (2016): Effects of Communicating the Family Firm Status on Brand Perception: Insights from an Experimental Study. 🔗
  • Lude, Maximilian (2015): Markenbildung Familienunternehmen. 🔗
  • Lude, Maximilian (2015): Die Markengovernance - Die Bedeutung der Markengovernance auf die Markenwahrnehmung im B2C-Bereich. Eine experimental-ökonomische Analyse mit besonderer Berücksichtigung von Gender- und Alterseffekten. 🔗

    • Other publication types
  • Zukunftsfähigkeit von Familienunternehmen & Emanzipation der Bildung.. 2021. [Interviewee: Lude, Maximilian]
  • Lude, Maximilian: pFIFig 02/2018: Familienunternehmen und Krisen. In: Friedrichshafen, 2018, , , . 2018. 🔗
  • Prügl, Reinhard/ Lude, Maximilian: pFIFig 02/2016: BINDUNGSKRAFT VON FAMILIENUNTERNEHMEN. In: Friedrichshafen, 2016, , , . 2016. 🔗

Special scientific activities

Teaching

Graduation works


    Doctoral theses
  • Lude, Maximilian : The Family Firm Effect – Unraveling the Effects of the Family Firm Signal on Various Stakeholders, 2018. 🔗 [reviewer: Prügl, Reinhard; reviewer: Fuchs, Christoph]