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Publication list ZUdoc for 2014 - 2023

General information

Maximilian Lude

Research papers


Scientific articles with peer-review

  • Jaufenthaler, P., Lude, M., & Prügl, R. (2023). Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States. Family Business Review, 36(4), 352–374. https://doi.org/10.1177/08944865231192339 🔗
  • Lude, M., Rauschendorfer, N., & Prügl, R. (2023). Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude. Journal of Product & Brand Management, 32(5), 774–787. https://doi.org/10.1108/jpbm-10-2021-3714 🔗
  • Rauschendorfer, N., Prügl, R., & Lude, M. (2022). “Love is in the air. Consumers’ perception of products from firms signaling their family nature.” Psychology & Marketing, 39(1), 239–249. https://doi.org/10.1002/mar.21592 🔗
  • Prügl, R., & Lude, M. (2021). Experimental studies in family business research. Journal of Family Business Strategy, 12(1), 100361. https://doi.org/10.1016/j.jfbs.2020.100361 🔗
  • Prügl, R., & Lude, M. (2019). Risky Decisions and the Family Firm Bias: An Experimental Study based on Prospect Theory. Entrepreneurship Theory & Practice, 43(2), 386–408. https://doi.org/10.1177/1042258718796078 🔗
  • Lude, M., & Prügl, R. (2018). Why the family business brand matters: Brand authenticity and the family firm trust inference. ELSEVIER | Journal of Business Research, 2018(89), 121–134. https://doi.org/10.1016/j.jbusres.2018.03.040 🔗
  • Beck, S., Lude, M., & Prügl, R. (2016). WHEN THE IMAGE GETS WRINKLES – THE PERCEIVED INNOVATION ABILITY OF FAMILY FIRMS. Innovation and Product Development Management Conference Proceedings. 🔗
  • Lude, M., Hauck, J., Prügl, R., Hubert, M., & Linzmajer, M. (2016). Co-Creation Revisited - When Co-Creation Jeopardizes Companies’ Perceived Innovation Ability. Innovation and Product Development Management Conference Proceedings. 🔗

Scientific articles

  • Lude, M., Koners, U., Bartling, S., & Prügl, R. (2018). Er gehört zu mir, wie mein Name an der Tür. FuS | Zeitschrift Für Familienunternehmen Und Strategie, 2018(3), 98–101. 🔗
  • Jordan, G., Lude, M., & Prügl, R. (2017). Weißt du wieviel Sternlein stehen?" Was Sterne und Bewertungen bewirken können - Einblicke in die Gesetzte des digitalen Ökosystems "Appstore. Marke 41 - Das Marketingjournal, 2017(4), 30–36. 🔗
  • Lude, M. (2015). Appell zu einem mutigeren Markenauftritt von Familienunternehmen – Der Einfluss der Markengovernance auf die Markenwahrnehmung. zupFIF, 5(1), 27–34. 🔗

Parts of a book

  • Bechthold, L., Lude, M., & Prügl, R. (2021). Crisis Favors the Prepared Firm : How Organizational Ambidexterity Relates to Perceptions of Organizational Resilience. In Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry (pp. 178–205). IGI Global. https://doi.org/10.4018/978-1-7998-7352-5.ch008 🔗
  • Botero, I. C., Spitzley, D., Lude, M., & Prügl, R. (2018). Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies. In The Palgrave Handbook of Heterogeneity among Family Firms (pp. 909–932). palgrave macmillan. https://doi.org/10.1007/978-3-319-77676-7_33 🔗

Conference speech / publication with peer review

  • Rauschendorfer, N., Prügl, R., & Lude, M. (2020). Tough on the outside, soft on the inside: the perception of signaling the family firm status in a consulting context. 🔗
  • Lude, M., Rauschendorfer, N., Prügl, R., & Spitzley, D. (2019). Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis. 🔗
  • Lude, M., Spitzley, D., Prügl, R., & Rauschendorfer, N. (2019). The Backfiring Effect of Trust Advantages. How Family Firms Outlive Brand Crisis? 🔗
  • Rauschendorfer, N., Lude, M., Prügl, R., & Spitzley, D. (2019). Where Is the Love? How and Why A Family Firm Background Affects Consumer’s Love Perception. 🔗
  • Rauschendorfer, N., Prügl, R., & Lude, M. (2019). ALL WE NEED IS LOVE. DO WE? How and why a Family Firm Background Affects Consumer’s Perception. 🔗
  • Spitzley, D., Lude, M., Prügl, R., & Rauschendorfer, N. (2019). Dynamics of Emotional Ownership and Career Choice of Next Generation Members. 🔗
  • Beck, S., Lude, M., & Prügl, R. (2017). Perceived innovation ability of family firms: An experimental study. 🔗
  • Lude, M. (2017a). INTERNAL EMPLOYER BRANDING IN FAMILY FIRMS – THE ADHESIVE ROLE OF THE FAMILY NATURE OF THE FIRM. 🔗
  • Lude, M. (2017b). Reputional Damage or rapid rehabilitation? How family firms outlive crisis. 🔗
  • Lude, M., & Prügl, R. (2017). Investors and family firm bias: An experimental study based on prospect theory. 🔗
  • Porth, R., Lude, M., & Prügl, R. (2017). HOW BRAND BIOGRAPHIES AFFECT CONSUMERS’ PERCEPTION OF BRAND AUTHENTICITY AND BRAND TRUST IN THE CONTEXT OF FAMILY FIRMS. 🔗
  • Spitzley, D., Lude, M., & Prügl, R. (2017). HOW, WHEN AND WHY THE FAMILY NATURE OF A FIRM AFFECTS MAJOR STAKEHOLDERS: EXPLORING THE “FAMILY BRAND” IN THE B2B CONTEXT. 🔗
  • Beck, S., Lude, M., & Prügl, R. (2016). Discovering the “since effect” – how communicating the company age affects consumers’ brand perception. 🔗
  • Lude, M., Hauck, J., Prügl, R., Hubert, M., & Linzmajer, M. (2016). Co-Creation Revisited When Co-Creation jeopardizes companies’ perceived innovation ability. 🔗
  • Lude, M., & Prügl, R. (2016). Effects of Communicating The Family Firm Status on Brand Perception: Insights from an Experimental Study. 🔗

Conference speech / publication

  • Lude, M. (2018a). Employer Branding für Familienunternehmen - Vorfreude oder Angst auf eine (un)bestimmte Zukunft? 🔗
  • Lude, M. (2018b). „Familiengeführt seit 1763“ – Ein natürliches Anziehungsmerkmal für Mitarbeiter? 🔗
  • Lude, M. (2017b). Markenbindung Familienunternehmen - Die Bindungskraft von Familienunternehmen. 🔗
  • Lude, M. (2017a). Familiengeführt seit 1763" - Ein natürliches Differenzierungspotential? 🔗
  • Lude, M. (2017c). The innovation environment of family firms. A journey through future trends, business models, family firms and company cultures. 🔗
  • Lude, M. (2016a). Das ‚natürliche‘ Differenzierungspotential von Familienunternehmen. 🔗
  • Lude, M. (2016b). Effects of Communicating the Family Firm Status on Brand Perception: Insights from an Experimental Study. 🔗
  • Lude, M. (2016d). Markenbildung Familienunternehmen im Kontext der Arbeitgebermarke (Employer Brand). 🔗
  • Lude, M. (2016c). Markenbildung Familienunternehmen. 🔗
  • Lude, M. (2015b). Markenbildung Familienunternehmen. 🔗
  • Lude, M. (2015a). Die Markengovernance - Die Bedeutung der Markengovernance auf die Markenwahrnehmung im B2C-Bereich. Eine experimental-ökonomische Analyse mit besonderer Berücksichtigung von Gender- und Alterseffekten. 🔗

Other publication types

  • Lude, M. (2021). Zukunftsfähigkeit von Familienunternehmen & Emanzipation der Bildung. 🔗
  • Lude, M. (2018). pFIFig 02/2018: Familienunternehmen und Krisen. In Friedrichshafen. 🔗
  • Prügl, R., & Lude, M. (2016). pFIFig 02/2016: BINDUNGSKRAFT VON FAMILIENUNTERNEHMEN. In Friedrichshafen. 🔗

Audio material

  • Lude, M. (2021). Zukunftsfähigkeit von Familienunternehmen [Audio recording]. 🔗

Special scientific activities


Reviewing activity


Invited speech


Public relation


Award


Conferences

Teaching

Graduation works


Doctoral theses

  • Lude, M. (2018). The Family Firm Effect – Unraveling the Effects of the Family Firm Signal on Various Stakeholders. [reviewer: Prügl, Reinhard; reviewer: Fuchs, Christoph; reviewer: Kotlar, Josip] 🔗